Facebook has is planning to hit the final nail in Google’s coffin. It has been a rumor for a long time that Facebook and Skype are planning a Video chat feature inside Facebook, but it is now an official communication
Earlier this week while visiting Seattle, Facebook CEO Mark Zuckerberg tipped off Seattle press that the company would be launching an “awesome” new product next week that has been built by Facebook’s Seattle team. The press invitations to that event went out today, saying nothing more than “Please join us for an event at Facebook” on July 6.
Though many people are seeing this as a battle between Facebook and Google, the battle is much bigger than that. There is a Microsoft factor in play. We have to remember that Microsoft bought Skype which laterally mean that it is a Facebook- Microsoft deal.
This comes at a time when Microsoft as just stuck a deal with Baidu, the largest Chinese search engine. We also have to remember that Microsoft has a stake in Facebook. This generally means that Microsoft and other web giants are mowing to sideline Google.
Skype’s deep Facebook integration also made people skeptical about a rather mature relationship between them with deep roots. The video chat service provider, Skype, had also integrated Facebook contacts and chat into their desktop client some while ago, courtesy of a leaked video, which was later confirmed by Skype to be real
The code pretty obviously implies that Facebook is preparing to launch a video chat service. So why would Facebook be focused on launching a video chat service? To keep users on the site longer of course! Additionally, Facebook can increasingly become a central hub of communication for many of its users. What’s interesting about these new features is that they compete directly with the features within Google’s Gmail product.
With all of these communication tools it’s clear that Facebook wants to become the central hub of communication on the web for its many users. The addition of video chat emphasizes this focus. Earlier this week Facebook upgraded their messaging system to take advantage of friend list filters and it appears that there will soon be a video component as well.
We do not need to forget that easily that Facebook is also using Microsoft Bing search results which cements the close relationship between the two. However, though Google is under pressure at the moment, it will be had to dislodge the search giant