A title tag in any webpage is generally used o define the title of the concerned web document or page. The subject of the webpage can be best understood by the title tag. The relevance of the title tag can be gauged from the fact that title tag in itself is the most important factor when it comes to Search Engine Optimization (SEO) for a website. Title is of much significance as the same is used everywhere be it search engine results or the web browser window itself.
Below are listed some key title tag optimization tips that will help you stand apart in the extremely challenging world of Search Engine Optimization.
1.) Do not miss the title in the webpage
If for some reason you do not use a title, it will cause great loss to your endeavor as not only will you be left behind your competitors but the search engine will also not be in a position to interpret the essence of your webpage.
In case you have forgotten the titles in some of your important webpages, you can get hold of the same by doing an SEO analysis through Search Enabler. This innovative tool lists all the webpages that have missing title tags. Additionally, you can have all the optimization tips through the Onpage analysis feature.
2.) Using titles that are relevant to content of the webpage
Ensure that you use titles that are relevant to the content of your webpage. In cases, where you are dealing with the homepage of your website, using title as Home is not the best practice to follow. Instead, you can describe the intent of your website in clear terms.
The idea here is to propagate the cause in such a manner so that the user understands the website goal in the first instance rather than reading the whole content of the website.
3.) Use of targeted keywords in title
Use primary targeted keywords in the website title as this gives a huge boost to the Search Engine Optimization of that webpage. This improves the chances of having better rankings in search results as the title will be noticed in every case.
4.) Placement of the keywords
This is a viable strategy when it comes to promoting the content as a whole. In case you place the primary keywords in the beginning of the title, this will give a better ranking in the search results. The chances of the users clicking the same will too increase giving better visibility to your endeavor.
5.) Use of query in title
In case you are confident that people are going to look for particular queries in the content, the title tag can be replaced by a particular query. Else, you can embed the query into the title in such a manner so that it becomes a viable title. This will increase the SEO of the website and will additionally bring great number of visits to the webpage too.
6.) Avoid stuffing of keywords in the title
When doing title tag optimization, going overboard will harm your endeavor a lot. Use of keywords in a title is highly advisable but you should not stuff the title with keywords. This practice has cost many entrepreneurs dearly and if you are thinking on the same lines, you can end up in trouble. The search engines have grown smart enough to tag titles and content as spam, if they find that any keyword stuffing has been done at any level.
Avoid the same and see your efforts going in the right direction. A little haste can cost you a fortune. Do not indulge in over stuffing while doing title tag optimization.
7.) Different titles for every page
Being innovative helps, a lot in any initiative and this holds true for title tag optimization too. As you write distinct content for every page, ensure that the titles too are distinct and vary for each page. The best course of action to pursue is to have title tags that reflect the essence of the content, which is written underneath. Using similar titles confuses the readers and the search engine alike. Both are not able to distinguish between the content and the title tag. Your readers might spare you for this mistake but the search engine acts tough.
Your content might fall under the duplicate content category and might miss out in the race as the content marked as duplicate does not hold much priority for the search engine too. Set your priorities right and reap the benefits.
Follow the above listed tips and increase your reach in the competitive world of SEO.
About The Author: Kate is a writer/blogger. She loves writing, travelling and reading books. She contributes to Park Crossing Apartments NJ